While I was reviewing old copies of the Whitehall Times-Banner on microfilm at the La Crosse Public Library, I came across this photo as part of Pine Tree Milker ad on page 4 of the June 29, 1920 edition of the paper.
Our grandfather Emil was using the Pine Tree milker before his son Sidney was born in 1923, and so perhaps Emil himself even read this ad by “F. A. Caswell, Whitehall, Wis.” Maybe this supplier was the source of Emil’s machines at a time when farmers were giving up hand milking.
The rest of the ad didn’t copy well, so I’ll provide the script myself here:
“Why Do You Milk By Hand? If you milk by hand, your milking is costing you double what it should. Let us show you how the Pine Tree Milker will save you 50% of time and labor, how it will increase your profits. The Pine Tree milks in a natural way that is good for the cows. Many cows give more milk when milked by the Pine Tree than when milked by hand.
“Special Offer We are making an attractive offer on the Pine Tree right now – an offer so liberal that the milker will easily pay for itself from day to day. Come in – let us show you the Pine Tree and tell you about this offer. Don’t be too late. Take advantage of our offer while it lasts. Begin milking the easy, safe and economical way at once. Call, write or phone now.”
In the 1930s, Pine Tree Milkers became Surge, a major force in the dairy industry and the maker of machines some of us grandsons of Emil remember using.